We were fortunate enough to assist trend leading London gym wear brand GYMVERSUS in announcing the launch of their latest collection.
The brands latest 2015.1 collection celebrates the roots of the brand and features reworked and rebooted versions of some of their most popular launch styles. Homage to the brands rapid success and popularity. The new collection covers both men’s and women’s pieces in the brands typically striking, monochrome style. Including underwear, base layers, leggings, vests, tee’s and hoodies. All the pieces are designed to mix and match as the wearer see’s fit. Stand out reworks include more tapered cuts, stretch fabrics and rib panelling. Suiting both performance training functionality and casual fashion aesthetics.
To compliment the launch of the new collection the premium active wear brand also announced their I AM campaign. A celebration of the uniqueness and togetherness of a range of athletes and both their dedication to their individual sports and to the greater sporting lifestyle as a whole. Praising & exploring diversity and a sense of overall community and unity through sport and fitness. With pieces from the new collection adequately in tow, the campaign boasts athletes from the growing CrossFit phenomenon, Rugby, Gymnastics and even Skateboarding.
Our role was to assist in the creation of a compelling PR story to support and detail the campaigns in a way that would attract the attention of media owners and journalists. Ensuring that we celebrate what makes this brand , it’s products and it’s message so unique and motivating.
Alongside PR creation, at The Fiit Agency we provide our clients with custom media contact lists we generate via our chosen best in class, global distribution platform. We are able to identify and distribute PR pieces, articles and direct contact to not just the right media but the ideal contact within that given organisation. This also includes formidable influencers and authority bloggers.
Health & fitness is a highly competitive, cluttered and often pay to play arena when it comes to being featured where it counts. Our specialist PR services help to cut through those barriers for both new and existing brands.
About the Brand
GYMVERSUS is a luxury, monochromatic active wear brand, born of the idea that less can be more. Inspired by the active, on-the-go lifestyle, each garment is designed to blur the line between performance and practicality without disrupting personal style. The aim is to responsibly produce clothing that does more for you, is easy to wear, and helps you feel and look great.
To shop the 2015.1 collection and experience I AM visit www.gymversus.com